Google Analytics is free to use for anyone with a Google account. and analyses how users interact with the website and its features.
how many website users enter the site and then leave again, rather than staying within the sites' 'digital environment'), marketing effectiveness, etc. how many website users become paying customers), bounce rate (i.e. 2 It provides basic analytics and statistics tools to track website performance, conversion rate (i.e. Recent surveys show that more than 86 % of the websites that use a traffic analysis tool are running Google Analytics. Google Analytics is a web tracking and analysis tool used from almost every website and many web-shop operators. How will it impact the use of Google Analytics? Is there a way to use Google Analytics that complies with data protection rules or are there alternatives? And how does this decision impact broader international data transfers? Let's take a deeper look. 1 This decision was issued against an Austrian website operator as the defendant. In a recent decision, the Austrian Data Protection Authority ('DPA') held that the use of Google Analytics violates the GDPR because it does not meet its requirements for the safe transfer of personal data.
